WHY ONLINE EXPOSURE?


Potential Uses of the Internet Marketing How to Measure Performance
1. How to Measure Performance
  • Track customers perceptions or attitudes about brand over time, including purchase consideration and intent.
  • 2. Increase repeat purchase
  • Track number of customers making repeat purchase
  • 3. Encourage bran loyalty/increase customer's involvement with brand
  • Repeat purchase
  • Share of requirements
  • Track customers perceptions or attitudes about brand vs. competitive brands
  • Track purchase intent of your brand vs. competitive brands
  • 4. Develop database of customers and prospects/collect sales leads
  • Number of sales leads collected online
  • Quality of sales leads
  • 5. Provide/improve customer service
  • Track number of visits online versus offline inquiries
  • Track customer satisfaction over time
  • Track costs of customer service online vs. offline
  • 6. Reduce marketing costs
  • Compare online marketing costs and effectiveness to traditional marketing costs
  • 7. Field survey research
  • Compare costs, response rates and timing of results for online vs. offline research
  • 8. Reach target audience missed by
    other media
  • Increase in audience reach
  • Increase in sales
  • 9. Drive traffic to marketers Web site
  • Click through
  • Number of visits
  • Length of visits
  • Page views
  • 10. Drive traffic to retail location
  • Increase in-store traffic
  • Source of awareness


  • creative web designer | seo consultant | web specialist | search engine optimization company
    SYSCOMM
    21a , Jalan Maju Barat,
    Taman Maju, 83000 Batu Pahat,
    Johor,Malaysia
    T : 607 445 3361 / 016 772 1881
    F : 607 445 3361
    M : 6012 7178181
    E : paul@syscomm.cc
     
    Location Map